Engadget

Facebook is inserting ads midway through videos

Engadget

Facebook’s ambitions for video have been pretty explicit. And now the social network is (officially) introducing a way for its publishing partners to get paid for them. Rather than front-loading ads the way YouTube and so many others do, these will

Facebook is starting to put ads in the middle of its videosRecode

Look out: ads are coming to Facebook LiveUSA TODAY

Advertisements are coming to Facebook LiveCNBC

TechCrunch –VentureBeat

all 21 news articles »

NPR

Facebook Wants Great Power, But What About Responsibility?

NPR

This week the chief of Facebook made an ambitious announcement, though it would have been easy to miss. It came Thursday afternoon – around the same time that President Donald Trump held his press conference. While the reality-TV icon is a genius at …

Facebook plans to rewire your life. Be afraid: Bloomberg ViewOregonLive.com

Facebook founder Mark Zuckerberg in MobileWPMI Local 15 News

Mark Zuckerberg doesn’t want to be president – being king of Facebook is bigger than thatTelegraph.co.uk

AL.com –WKRG –The Australian

all 15 news articles »

Buffer, HubSpot and Warby Parker didn’t break the bank with their start-up marketing plans. They just did them well.

Creative Frameworks that Build Content Marketing Success

There are two ways to go about business.

The first is to have an idea and then frantically do a lot of stuff hoping some of it works. It helps to only focus on tasks you’re already comfortable with, ensuring that critically important things will fall right through the cracks.

This approach is closely related to the frequently made-up statistic that a billion percent of new businesses fail.

Luckily, we have option two: Find solid frameworks and adapt them to your own unique circumstances. This way has the advantage of not burning through all of your money, leaving you heartbroken and living in a van by the river.

On Monday, Brian Clark kicked off the week (He’s still on the blog! We’re very excited!) and walked us through a detailed framework for mapping a customer’s journey experience.

That’s everything your customer is thinking, seeing, doing, and feeling as she goes from having no idea who you are to becoming a happy customer (and beyond). This is the framework you’ll be able to hang specific content on, and feel confident that you’re actually moving in the right direction.

I also recorded a podcast for you with headline frameworks – 13 specific structures you can use to build those all-important headlines on.

On Tuesday, Robert Bruce shared a writing fable with us about the power of slow and steady steps. And on Unemployable, Brian Clark interviewed Sherry Walling about the psychology of the entrepreneur … both the good aspects and the difficult ones.

And on Wednesday, I wrote about practical approaches that bring more art into your content and your life. Jerod Morris and Jon Nastor shared 10 tips for kicking your podcast into higher gear in 2017.

Now: Frameworks are great, but you’ve got to build something on them! So, as we approach the weekend, I hope you’ll dive into the Journey Map that Brian outlined for you and also put some of the advice you picked up on Copyblogger this week into practice.

If you do take action, please let us know about it in the comments on the blog! We’d love to know what you’re up to. Looking forward to seeing you next week …

– Sonia Simone

Chief Content Officer, Rainmaker Digital

Catch up on this week’s content


whether you're consciously telling a story or not, prospects are telling themselves a story about youHow to Know Exactly What Content to Deliver to Convert More Prospects

by Brian Clark


you can outlast the other guys if you tryThe Old Man and The Pen

by Robert Bruce


we make good sentences by starting with awful sentences7 Real-World Ways to Think Like an Artist for Better Content Marketing

by Sonia Simone


13 Ways of Looking at a Headline13 Ways of Looking at a Headline

by Sonia Simone


The Psychology of the Entrepreneur, with Sherry WallingThe Psychology of the Entrepreneur, with Sherry Walling

by Brian Clark


Behind the Scenes: How 'The Writer Files' Is ProducedBehind the Scenes: How ‘The Writer Files’ Is Produced

by Kelton Reid


Answers to Smart Business Questions, with Chris BroganAnswers to Smart Business Questions, with Chris Brogan

by Brian Clark


10 Tips for a Better Show in 201710 Tips for a Better Show in 2017

by Jerod Morris & Jon Nastor


The post Creative Frameworks that Build Content Marketing Success appeared first on Copyblogger.

Washington Post

Facebook CEO ‘concerned’ about Trump immigration order: ‘These issues are personal for me’

Washington Post

Facebook founder and chief executive Mark Zuckerberg has joined the growing chorus of people critical of President Trump’s executive order temporarily banning refugees from entering the United States. “Like many of you, I’m concerned about the impact

and more »

WIRED

The Women’s March Defines Protest in the Facebook Age

WIRED

A rushing river of protesters flooded downtown Washington, DC, today, pink hats stretching as far as I could see. But it’s the signs that stayed with me. “I’m With Her” and “Love Trumps Hate” posters from Hillary Clinton’s campaign. Signs mocking

and more »

CNBC

Facebook temporarily blocks RT ahead of Trump inauguration

CNBC

Facebook briefly withdrew posting privileges for state-run broadcaster Russia Today on Thursday prompting a backlash from the media outlet as its coverage of President-elect Donald Trump’s inauguration was put at risk. The RT’s Facebook page was

Facebook temporarily limits posts from media outlet RT following copyright disputeThe Verge

Russia threatens retaliation over Facebook ‘censorship’ of RTThe Guardian

Algorithms – not the CIA – likely took down RT’s Facebook accountVICE News

The Register –The Sun –The Next Web –RT

all 56 news articles »