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Website security has never been more critical. Hackers, ransomware, and denial of service attacks are all concerns for modern business websites. Nothing will erode your audience’s trust in you faster than visiting your website and getting a security warning, or having Google flash a You can’t trust this site message in your search results. Even

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The post 5 Steps to Website Security You Can Trust appeared first on Copyblogger.

This week offers a mix of inspiration, clarity, purpose and some good, old-fashioned results-oriented copywriting. On Monday, I shared some of the practical, repeatable steps you can use to create an online course that people actually want to buy. (That’s a fun thing to do, by the way, and I totally recommend it.) Brian

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The post How to Create (and Sell) Products People Actually Want to Buy appeared first on Copyblogger.

When your target market is being overloaded by advertisements, use these techniques to break through the clutter and get noticed.

How lowering expectations and downplaying its own technology helped a cutting-edge company reach a whole new customer.

The Verge

Facebook is slowly but surely making its workforce more diverse

The Verge

Facebook’s latest diversity report, out today, comes with a genuine surprise: improvement in nearly every category. While most tech companies struggle to make their workplaces more diverse and less dominated by white and male employees, Facebook has…

Facebook is slowly becoming less white and less maleEngadget

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The less your marketing resembles advertising the closer the connection you’ll make with your customers.

5 insider tricks for a better Facebook experience

USA TODAY

In many ways, Facebook has become its own parallel universe. Millions of people use the app on their phones, and more never think to log out. Entire businesses are run through Facebook, and some institutions use a Facebook page instead of an actual…