8 Social Media Marketing SecretsHave you ever wondered how social media “experts” became “experts” in the first place?  Well, you know that joke about getting to Carnegie Hall? It’s kinda the same answer. Practice, practice, practice. And once you do something enough times, you learn what works, what doesn’t, and how best to spend your time and focus your energy.

Here are 8 secrets that the “experts” have learned, and some thoughts on how you can take these ideas and run with them in your own business:

Secret #1 – Have A Goal

Every business venture needs to have a goal. You have to ask yourself, why do you want to use social media as your marketing tool? What do you want to achieve? Are you trying to get better recognition? Do you want to improve your branding? If you don’t have the answer to these questions, do so before you start posting.

Secret # 2 – Choose The Right Platform

Being all over every social media platform isn’t going to be an effective or efficient use of your time or energy. Instead, you are better off choosing one or two that suit your business and clients. Some do great with Facebook while other companies have flourished in Pinterest. Know where your customers and prospects hang out, and that should help drive your decision about where to start.

Secret # 3 – Motivate Yourself

Stop making excuses. If you have a business, then you want to be where your prospects are. And that’s online. But, most business owners and marketers just dabble in online marketing, and aren’t motivated enough to commit. Don’t let that be you. Make the commitment and stay motivated so all of your effort, time, and cash doesn’t go to waste.

Secret #4 – Be Effective

Being busy does not mean that you are also effective. (Trust me, Ive learned that the hard way.) Make sure that you are busy employing a technique that will help you reach a goal. Make sure that every post you make has a strategy behind it and a goal.

Secret # 5 – Understand Your Audience

Your marketing efforts will go to waste if you do not have a full understanding of what your audience wants. You should know what they need, the common problems that they have and the solutions that they are in search of.

Secret # 6 – Prioritize

Even if you decide to use multiple social media platforms it is likely that you will have one platform that is more adept to your needs than others. It’s important that you prioritize your efforts in order to be as efficient as possible.

Secret # 7 – Be Different

There are a lot of companies using social media as part of their marketing toolbox. You can expect for your competition to have invested in online marketing too. So, make sure that your posts, content, and campaigns are unique, compelling, and attention grabbing.

Secret #8 – Engage

You need to engage with your audience. Even if you keep on posting, you will not increase your followers or expand your reach if you do not interact with your audience. Consumers these days prefer a company that has a voice rather than faceless corporations who do not listen to what they have to say.

So Now What?

You’re probably not interested in spending all your time marketing your business. But, chances are, you are either spending far too little or far too much time on marketing. Why not engage some help to make sure you are practicing all the secrets we’ve just gone over? There are tons of solutions to fit just about any budget. Here are some that we work with here at Baer On Marketing.

Need some help? Reach out. That’s why we’re here.